- Onboarding Balance/Free Trials. Offering an onboarding incentive to new customers as an initial free credit Balance on their Account.
- Balance as initial commitment. Add a Balance amount to a new customer Account. This acts as an initial commitment, which allows them to use the service and gain an accurate insight into their usage level.
- Managing Customer Satisfaction. Use Balance as credits that will be applied to subsequent Bills as compensation for acknowledged service delivery issues.
- Facilitating Balance Adjustments:
- Apply negative amounts to immediately write-off outstanding Balances.
What is the difference between Balances and Commitments/Prepayments?
To manage credit amounts for your end-customer Accounts, you can use Balances or Commitments/Prepayments. However, these two kinds of credits for Accounts serve different purposes. Commitments - also referred to as Prepayments - are used for amounts end-customers have agreed to pay for consuming your product or services across a full contract term. A customer might pay the entire or only part of the agreed amount upfront, but the commitment or prepayment amount is payable regardless of the actual usage by the customer of your service or product. In contrast, a Balance - often referred to as a Top-Up or Prepaid draw-down - is used when a customer wants to add a credit amount to their Account at any time during the service period or when you as service provider want to add a credit to a customer Account. This Balance credit can then be drawn-down against for billing the Account for usage, minimum spend, standing charges, or recurring charges due. Balances therefore serve payment use cases in a more flexible way, for example to be used for a “Free Credit” sign-up scheme you offer to encourage sales or to enhance customer satisfaction by adding credit to an Account to compensate for service delivery issues. You can use Commitments/Prepayments and Balances together on Account, and define at Organization or individual Account level the order in which any Balance/Commitment credit on an Account is drawn-down - Balance amounts first or Commitment/Prepayment amounts first.Grants
Balances can also be enabled as Grants. This means you can credit an Account with an amount of pre-rated usage, which can be drawn-down to reduce the amount of usage that is rated and would result in charges against the Account:- For more details, see Grants in our main user documentation.
- Note the Grants feature is currently only available in Preview release version - see Feature Release Stages.